RIAC gave the benefit of experience of its Russian universities’ e-internationalization research at refresher courses “Applied Vebometrics and Enhancement of Efficiency of the University Educational Organization Website,” held by Financial University under the Government of the Russian Federation.
RIAC gave the benefit of experience of its Russian universities’ e-internationalization research at refresher courses “Applied Vebometrics and Enhancement of Efficiency of the University Educational Organization Website,” held by Financial University under the Government of the Russian Federation.
On December 24, 2015 Program Manager Ekaterina Chimiris and Program Coordinator Anna Kuznetsova gave an applied training aimed at systematization of data on foreign audiences’ needs, as well as at the study of analysis algorithm of English-language websites of leading world universities. The participants were put to the task of learning to analyze online resources with a critical eye and of applying the best practices in their work with the website.
On December 25, RIAC Program Director Ivan Timofeev shared his insights on the RIAC Russian universities’ e-internationalization ranking, which was released in December 2015, namely on its prime postulates, goals, objectives, as well as research and ranking drawing up methodology. The ranking is aimed at addressing the problem of inadequate presence of Russian universities in the Internet abroad, as well as at stepping up efforts to export education and to enhance the role of Russian universities as instruments of soft power. “Rating for us is not an end in itself, but an attempt to get a more comprehensive picture,” said Ivan Timofeev.
“The current state of English-language websites of many Russian universities testifies to the low effectiveness of efforts to promote Russian education abroad,” noted Ivan Timofeev. Our universities do cope with the task of creating good website designs and search engines, but as to their content, there is much to be desired. Ivan Timofeev touched upon the issues of effective site content development and of internal content management within the university. The analysis and experience of RIAC interaction with its corporate members showed that the departments’ work with the content is quite poor. Russian universities have not yet properly addressed the issue of content marketing. “To remain competitive, universities will sooner or later have to create an eco-environment for their work with the content," said Ivan Timofeev.
