After being told by Henry Kissinger that it was time to “modernize” FIFA president Sepp Blatter has turned football into a money machine that is expanding in Africa the Middle East and Asia, and maintaining a profitable scenario for marketing partners in a troubled global economy.
Reflecting on how football has become a global force during his long tenure as FIFA president, Blatter tweeted on March 23rd that...
“FIFA, with the positive emotions that football unleashes, is more...
Santa and his reindeer came from the North Pole and played Scrooge for futebol, the nation's most popular spectator sport. Poor attendance, lackluster play and massive debts find even the most famous clubs tightening their belts.
Players are griping because teams delay paychecks. Managers balk at signing for less money. Third party syndicates continue to own shares of players like slices of churrasco, dribbling around FIFA rules.
Government subsidized football hasn't improved...
It was calm along the Esplanade on the afternoon of Friday, May 23rd. Most demonstrators who protest in front of the futuristic buildings along Brasilia’s divided highway of government were gone for the weekend.
After former president Jose Inacio Lula da Silva (known as “Lula”) made headlines by saying that anybody who uses the Metro (in Rio and Sao Paulo) to travel to FIFA World Cup games is an “idiot” (babaça) it was the perfect time for president Dilma Rousseff’s...
... Meanwhile the organization’s reputation continues to be synonymous with corruption. That’s a tough challenge for sports diplomacy and sports marketers to overcome. The tectonic plates of geopolitics The impact of the FIFA private investigation.... ... in Syria and Ukraine. All of these events will intersect in the next few months in the real world and in the virtual world of social media and digital diplomacy that thrives on the internet. For those who posit that geopolitics and hegemony are dead concepts,...
In the minds of many the sports diplomacy and sports marketing that support competitive athletic tournaments like the FIFA World Cup and the Olympic Games deserve a Nobel peace prize. But recent events in Brazil indicate that the model could use a “reset” to remain ...
