The Italian language: soft power or dolce potere?

... urgent strategy to protect and promote the Italian language in the EU and other international organizations to be developed. The Italian language is so deep-rooted in the world of business and cross-cultural communication, that the strategy stands a good ... ... success. * * * It is increasingly clear that globalization does not only blur national distinctions and act as a unifying force. Soft power suggests the comprehensive development of public diplomacy, vigorous promotion of the language and culture of the nation....