The Missing Piece to Russia’s Soft Power Approach in the Middle East

... American culture and values. Russia’s soft power can be understood as being focused on providing alternative informational work, as opposed to presenting an attractive image of Russia. However, Russia, which has historically paid less attention to soft power , now experiences growing discontent from the Arab world, partly due to its military involvement in the Syrian conflict. Indeed, supporting Bashar al-Assad and having strategic partnership with Iran, has tarnished Russia’s image in the eyes of the Sunni majority nations in the region. Not to mention,...