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On February 13, 2015 RIAC Program Director Ivan Timofeev made a speech at Uppsala University (Sweden) at the seminar "Russia's Soft Power and Public Diplomacy". Russian and European experts who participated in the event discussed major global tendencies of public diplomacy development and the Russian expercience in this sphere.
... leaders to impose the country image of their liking. The state is losing the monopoly for its own image since the breakthrough technologies foster a basically different generation of citizens. The lecture gave rise to numerous questions, one of them why soft power is so widely discussed in Russia. Mr. Lukyanov suggested that the cause is in the depletion of the ideological arsenal Russia kept employing after the breakup of the USSR. Having processed the Soviet legacy, we are trying to use the stereotype ...
... with appeal and authority are most likely to be better perceived and listened to. On the contrary, a bad reputation would smother even a reasonable viewpoint. As the aim of development of the armed forces is to provide national security, the aim of public diplomacy is to enhance the “soft power” potential of a country In the today’s world the public diplomacy is aimed at generating a positive image of a country. Reputation is being formed not only by the rhetoric, but by the actions, too. If one undertakes political steps ...
| U.S. wants to establish partnership relations with Russia on condition that it meets the U.S. requirements |
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| U.S. wants to deter Russia’s military and political activity |
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| U.S. wants to dissolve Russia |
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| U.S. wants to establish alliance relations with Russia under the US conditions to rival China |
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