Soft Power: Reality and Myth
... sympathies of undecided people, rather than of making enemies change their mind. From Joseph Nye to Lev Gumilyev? This understanding of soft power was offered not by J. Nye, but by Soviet historian and ethnologist L. Gumilyov. He coined the term “complementarity” as “the principle of individuals’ subconscious liking each other that draws the line between friends and foes.” [5] Accordingly, there are four types of complementarities: Positive as a subconscious feeling ...
29.01.2016