Soft Power: Reality and Myth

... three centuries (with the exception of the Crimean War). Geopolitical interests – the desire to prevent the establishment of another country’s hegemony in continental Europe – overpowered cultural antipathy. What to do? The theory of complementarity allows us to understand why Russia’s policy in the area of soft power is not effective. The focus of Russia’s attention has been placed on countries that have been fundamentally prejudiced against our country. In addition, the Russian World concept works poorly in foreign countries. In contrast to Chinese ...