Pre-Sports Diplomacy. Hockey broke the ice in the Cold War
Before the FIFA World Cup was given “sports diplomacy” status by pundits, academics and some among its own leadership, the ice hockey rivalry between the Soviet ... ... exponentially. In 1989 CBS paid $300 million to acquire the rights to televise the 1994 Winter Olympics in Lillehammer, Norway. Today, Russians, Czechs and Finns are stars in the National Hockey League (NHL). Vladislav Tretyak, one of the most admired hockey players ...
27.06.2014