... Russian "non-material assets" as quickly as possible. These include academics and education, culture and art, our innovative potential and athletic success — in a word, everything that falls within the definition of the trendy phrase "soft power."
Don't misunderstand me; I don't wish to suggest replacing traditional "hard power" with "soft power." That would be one more imaginary "choice" like those mentioned above. Russian foreign policy will be ...
Buddhist soft power diplomacy
Over a millennium after its decline and virtual disappearance from India, Buddhism is making a comeback in the land of its birth. It has emergedas an important component of Delhi’s soft power diplomacy. Buddhism’s geographic ...
... Establishing positive individual interaction would deliver the best protection of Russian investment, and achieve the best promotion of modern Russia’s attractiveness and opportunities, while also providing a solid testing ground for the use of “soft power” in other, less friendly, parts of the world in which our country is also interested.
1
. The deal was blocked by the EU in 2008, and on August 1, 2013 49 percent of shares in JAT were bought by Etihad Airways. Yugoslav Airlines was rebranded ...
Interview with Akiama Masahiro
Interview
The complicated international situation notwithstanding, soft power remains a key tool in Russia's foreign policy kit. We asked
Akiyama Masahiro
, President of the Tokyo Foundation, to discuss Japan's use of soft power, Russia's image abroad and the main obstacles facing Russian soft power.
Japan appears to ...
... Director of the Russian International Affairs Council (RIAC), and Marina Lebedeva, head of the Department of World Politics at the Moscow State Institute of International Relations (MGIMO-University), to discuss the country’s attempts at using soft power.
In the interview below, Kortunov and Lebedeva discuss the reasons why Russia struggles to improve its image abroad as well as the controversial role of propaganda in modern geopolitics.
Russia Direct: What are the major problems of Russian ...
Russian International Affairs Council extends its congratulations to the Russian State University for Humanities (RSUH), RIAC corporate member, whose
Confucius Institute
has been awarded the world’s best at the 8th Global Conference of Confucius Institutes last weekend in Beijing.
Russian universities have been actively participating in internationalization of education and development of foreign language and culture centers, promoting Russia’s integration in global educational trends...
... European Union.
Photo: lrc.salemstate.edu
The Hispanic World
While in the Western Hemisphere the Spanish language has been a natural medium for international relations and regional integration, Spain also has been employing the language as a tool of soft power and a means to transform its role in the globalized world.
The democratic transition and economic development in the post-Franco period have drastically changed the structure of Spain's global interests and capabilities. Positioning itself ...
... considerably. Russian is the only one of the major languages that has suffered heavy losses in its status the world over in the past two decades. Can this trend be reversed? Can the Russian language in our time act as an effective instrument of Russia’s soft power in the world arena?
Giving Way
In the past twenty years, there has been no major language on earth that had its status eroded as fast as Russian. At the beginning of the 20th century, there were around 150 million Russian speakers. These were ...
Resource of Soft Power
The political lexicon of the fifth generation of Chinese leaders in power has been increasingly urging the nation to turn the ‘Chinese Dream’ into a reality - “the great revival of the Chinese nation”
[1]
. Recently ...
... analyze modern conventional Russia’s soft-power and means of its application. The context in which modern foreign relations exists has changed since the USSR collapse in 1991. Furthermore the relevance of the topic is determined by enhanced role of soft power in Russia’s official policy during the last decade along with the crises of Eurozone and American’s misadventures which underscored its claim to be a “value center”. Although the “colored revolutions” of ...