Five Challenges for Modern Public Diplomacy and How to Tackle Them

... narratives in the West.” In a time when politics is winning over people-to-people dialogue, such negative publicity of Russia reveals five challenges for today’s public diplomacy: the Moscow–West crisis of trust, U.S.–Russia political differences, information wars, disruptive technologies, and the power of stereotypes. In fact, the author of the report Kateryna Smagliy creates a sort of a “blacklist”, which comprises not only Russia’s think tanks, universities and consultancy agencies (like the Russian International Affairs Council, Carnegie Moscow Center, Valdai Discussion Club or Moscow State Institute of International Relations), but also the Western ones. Among them are Kissinger ...