Dolce potere (the Italian equivalent for soft power) offers foreigners pleasant associations with “dolce vita.” Language, by definition, is an effective tool of dolce potere. Language is a channel for the transfer of information, it is a way of winning confidence, and a vital instrument ...
The Russian International Affairs Council on 13 November 2012 held a conference entitled “Russia and the ‘Arab Spring’ countries: chances for ‘soft power’ and traditional instruments of cooperation”. The event was organized within the project “The Middle East: Political Dynamics and Russia’ Interests”.
The conference was attended by members of Russia’s Council ...
RIAC General Director Andrei Kortunov on 31 October addressed a meeting of the Russian Public Council for International Cooperation, the Public Chamber of the Russian Federation.
The meeting discussed the prospects of development of Russia’s “soft power” in the new millennium. Andrei Kortunov dwelled on the issues involved in formation of a leverage of public-private partnership in achieving the objectives of Russia’s foreign policy. He also discussed the ways to identify Russia’s prospective ...
... by the only feature that today they still remain unresolved. We need a systematic understanding of the role of public diplomacy in the Russian foreign policy. Another reason to continue discussions was the growing
interest to the concept of “soft power” coined by Joseph Nye as an ability to make others do what one wants through appeal instead of violence or bribery
.(The term “soft power” was translated into Russian in different ways at different times – as «мягкая ...
China’s soft power in Africa
In the last decade, we have witnessed China’s unprecedented activities in Africa. China is successfully squeezing old players in the African markets, it is leading among the new players, which gain powers in the continent,...
Russian science in the service of foreign policy
Can Russian science be a soft power and an alternative to the tough approaches dominant today in international politics? By its potential, it can become a soft power, but there are still too many obstacles. To overcome them, not major agitation projects are necessary, but a continuous ...
... the Soviet Union led to the emergence of new states on the political map. Having lost the opportunity to exercise the same degree of influence through the former instruments Russia, willing to attain its goals in a new environment, has to resort to soft power mechanisms in the post-Soviet space. According to the classical definition of J. Nye “soft power” shall be understood as an ability to attain goals not through coercion but through engagement and thus could be realized via 1) culture, 2) ...