Public Diplomacy Today: Lessons from Russia
... state— i.e. behavioural outcome. (Ibid. 2011: 95, 102-3) POWER ACTOR STATE'S RULING ELITES: PD ACTIVITY (VIA AGENTS) > POWER TARGET STATE'S PUBLIC: POSITIVE/FAVOURABLE ENVIRONMENT > POWER TARGET STATE'S RULING ELITES: BEHAVIOURAL OUTCOME Measuring Public Diplomacy Ivan Timofeev: Soft Power, Economic Diversification and Dilemmas Facing Russian Universities When it comes to measuring the efficiency of PD, however, one must recognize that states tend to employ a combination of SP and HP activities as part of their “smart power” strategy. For this reason, it is difficult to isolate ...