The XXI Century Gold Rush — Social Networks and Big Data

... hands a long time ago. Social networks help generate gigantic piles of data, that can be deciphered and analyzed for a targeted evaluation of common people’s preferences, even of those who don’t know what they want. The amount of information in social networks that is directly or indirectly connected to the political processes is far too great. A social survey was made during the course of the presidential elections in 2016, and it showed that social media account users reported being «worn out» from seeing lots of political content, which puts a necessity for the administrators of the social networks and services to be more involved in shaping and moderating ...