The Memes’ World Order

... Various memes were spread first within the community and then bled out to other communities on other sites. Then came candidate Donald Trump. Online community perceived Trump as the ultimate troll candidate. The idea to “take him seriously, not literally” ... ... Trump won the 2016 election, it was to the elation of those meme makers who felt like they had a say in defining his image. UK and the Brexit memes The Brexit case is another example of how memes can serve as a marker of people’s reaction to changes ...