Sports Diplomacy. Can Sepp Blatter bring unity to a fractious FIFA?
... president Sepp Blatter has turned football into a money machine that is expanding in Africa the Middle East and Asia, and maintaining a profitable scenario for marketing... ... “earner” Blatter, unwittingly, has made himself a target for those who are using public diplomacy assets to play the “ethics card” in an effort to link geopolitical... ... damage the vitual infallibility of Blatter's sports machine. Especially now that China, aided by FIFA programs, is on a trajectory to become a world football power and...
04.04.2015