Mikhail Shvydkoy: We are not heirs of “Tolstoyevsky”
... awakening interest. Alexei Fenenko: Soft Power: Reality and Myth What can make Russia attractive culturally in the present-day situation? The question you are asking has been tormenting me for the past 30 years, ever since I began promoting Russian culture abroad and vice versa. On the one hand what the Western public today wants is obviously performing arts, especially music. Although we have been losing some competitions Russia has a formidable artistic and musical school which is represented by some brilliant talents. But there are problems even there. Let me explain. In China today 50 million people ...