Increasing Soft Power of Russia

... Karaganov clearly states that present situation pushes Russia to use hard power and that majority of countries in the modern world can’t follow Germany example to gamble on economic and soft power. Moreover, when a state starts to exercise too much soft power, especially via media, it can actually lead to negative soft power effects. People usually do not like a feeling of being manipulated. Josef Joffe has described a range of situations in his pieces about the United States to show how such dominance leads to resentment ...