For Russia, soft power doesn’t have to mean being a softy

... it’s not just there. There are ingrained stereotypes about Russia, many containing myths, which doesn’t help. We see how Russia is not always fairly treated, that Russia is not always objectively assessed. Here it must be added that our foreign policy propaganda, the actions of some of our media outlets and some of our politicians aren’t always that helpful. RD: So, what do you propose to solve the problem of Russia’s image abroad? A.K. : We need to think about how we can raise the level ...