Improving Ethical Culture by Measuring Stakeholder Trust

... into the ethicality of its culture, and measuring stakeholder trust might be the most effective practical method of improving the ethicality of that culture.      We have in previous posts suggested that all businesses have a duty to maximize stakeholder trust. We define trust as an expectation that someone or something will do the right thing when there is a risk that they will not. One way that trust is created is through repeated successful interactions. Stakeholders are persons who are significantly affected by the ...