... acknowledged or not, the culture of a firm has a powerful influence on how that firm interacts with society, and a very powerful effect on how people within that firm interact with each other. Understanding and improving its culture could be very valuable to a business firm. Stakeholder trust might be the most illuminating window into the ethicality of its culture, and measuring stakeholder trust might be the most effective practical method of improving the ethicality of that culture. We have in previous posts suggested ...
... groups such as customers, employees, creditors, suppliers, investors, community, and even government. Research described below is primarily based on the experience of large Western business organizations. However, while this paper will concentrate on business, the stakeholder trust principle applies to any culture and any organization, including government, academia, NGOs. Trust and Reputation Reputation Institute’s 2015 Global RepTrak®100 describes reputation as a function of trust and reports that “[r]eputation ...
... customer and employee trust in enhancing profitability;
role of trust in emerging economy economic development;
unique role of trust in the global financial system and how this failed in 2008;
role of civility in creating trust
While we will focus on business, we propose that earning stakeholder trust is not only the obligation of businesses but of all organizations. We look forward to your discussion of this proposition.
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We are grateful to Professor Donald Mayer, whose generosity in sharing his extensive knowledge and experience ...
