BRICS and the Western-Centric Global Film Industry: Possibilities of the Digital Era

... strengthen their national film producers and awards to gain global cultural influence and soft power. For instance, consider the “Big Three” of elite European film festivals... ... an important role in making Hollywood the global “dream factory.” The actions of Western governments who had established their dominance in the international film system... ... particularly swiftly on foreign markets. Netflix’s success is a clear demonstration of the digitalization trend in the global entertainment industry. Table 2 further represents...