BRICS and the Western-Centric Global Film Industry: Possibilities of the Digital Era

... industry and used direct state support to strengthen their national film producers and awards to gain global cultural influence and soft power. For instance, consider the “Big Three” of elite European film festivals. The world’s oldest film festival — ... ... service’s consumer base expanding particularly swiftly on foreign markets. Netflix’s success is a clear demonstration of the digitalization trend in the global entertainment industry. Table 2 further represents this trend: it shows changes in the total ...