From Pepe the Frog to #10yearschallenge: Why Politicians Have Turned to Memes

... to the Language of Memes Since practically anyone can express their political views through provocative posts, trolling and memes on social media, this behaviour turned into a general trend, one which politicians were quick to embrace, filling their official ... ... we have expected when the president of the country is a living, walking meme? Even before embarking upon a political career, Donald Trump had established himself as a branding expert. His “You’re fired” catchphrase from the TV show The Apprentice ...