Public Diplomacy Today: Lessons from Russia

... tool for our framework as it measures the positive attitudes, which is the best indicator of PD's efficiency today. Ideas-Based Public Diplomacy As far as PD taxonomy is concerned, Nicholas Cull's comprehensive framework helpfully breaks it down into: listening; ... ... through their own personalized frames, enabled by social media features, as per modern rules of social interaction. Case study: FIFA 2018 World Cup in Russia and Ideas-based PD Dayan Jayatilleka: Hybrid Power and the Real Russian Realists Having established ...