Sports Diplomacy. Can Sepp Blatter bring unity to a fractious FIFA?
After being told by Henry Kissinger that it was time to “modernize” FIFA president Sepp Blatter has turned football into a money machine that is expanding in Africa the Middle East and Asia, and ... ...? Developing a reputation as an “earner” Blatter, unwittingly, has made himself a target for those who are using public diplomacy assets to play the “ethics card” in an effort to link geopolitical issues with football and disrupt ...