Improving Ethical Culture by Measuring Stakeholder Trust

... creating measureable goals will be difficult; and second that cultures are unique to each firm, so there is no convenient guidebook on how to do this. Those problems may be resolved through the use of stakeholder trust as a proxy for the strength of an ethical culture. Trust can be measured – it is already measured by political consultants, by sociologists, and as a component of reputation. Because it can be measured, measurable goals and objective can be set. And once measurable goals and objectives are set, managers ...