BRICS and the Western-Centric Global Film Industry: Possibilities of the Digital Era

... economy and geopolitics, as the new economic powerhouses such as China have emerged and the globe has entered the era of the multipolar ... ... culture as a factor in international affairs. The concept of “soft power” developed by Joseph Nye has become particularly influential ... ... has been considered a resource of soft power of the USA, France, India and other nations. In a study dedicated to the role of the ... ... foreign markets. Netflix’s success is a clear demonstration of the digitalization trend in the global entertainment industry. Table ...