Better than a “Global Player”. Interview with Yandex Product Marketing Director

... educational projects is aimed at our customers. The product that we sell, advertising on the Internet, is high-tech and ever-changing; there are no textbooks on it yet and you can’t... ... it in universities due to the appalling obsolescence of our entire system of higher education, especially in the field of marketing. When creating a product, we build on... ... provide the bulk of the budget, we build on very broad strata of small and medium-sized businesses. A case in point is the hundreds of thousands of companies that in one way...