BRICS and the Western-Centric Global Film Industry: Possibilities of the Digital Era

... cultural scene Despite the economic and geopolitical rise of non-western emerging powers, the global film industry still remains,... ... streaming service clearly demonstrates. This situation offers the BRICS countries a chance to participate in the creation of a new,... ... culture as a factor in international affairs. The concept of “soft power” developed by Joseph Nye has become particularly influential ... ... article is dedicated to the discussion of soft power gained by Russia thanks to Oscar nomination received by Andrei Zvyagintsev's ...