BRICS and the Western-Centric Global Film Industry: Possibilities of the Digital Era

... streaming service clearly demonstrates. This situation offers the BRICS countries a chance to participate in the creation of a new,... ... economy and geopolitics, as the new economic powerhouses such as China have emerged and the globe has entered the era of the multipolar ... ... culture as a factor in international affairs. The concept of “soft power” developed by Joseph Nye has become particularly influential ... ... has been considered a resource of soft power of the USA, France, India and other nations. In a study dedicated to the role of the ...