Better than a “Global Player”. Interview with Yandex Product Marketing Director
... textbooks on it yet and you can’t study it in universities due to the appalling obsolescence of our entire system of higher education, especially in the field of marketing. When creating a product, we build on hundreds of thousands of advertisers, so ... ... television, where dozens of major advertisers provide the bulk of the budget, we build on very broad strata of small and medium-sized businesses. A case in point is the hundreds of thousands of companies that in one way or another are buying advertising at Yandex....
27.10.2015