Better than a “Global Player”. Interview with Yandex Product Marketing Director

... and institutions, and not necessarily from other countries. This is a necessary condition for any effective, competitive big science. If we fail to cultivate such a community within the country, there will be no skilled personnel to staff, but the specialists ... ... television, where dozens of major advertisers provide the bulk of the budget, we build on very broad strata of small and medium-sized businesses. A case in point is the hundreds of thousands of companies that in one way or another are buying advertising at Yandex....