Better than a “Global Player”. Interview with Yandex Product Marketing Director

... television, where dozens of major advertisers provide the bulk of the budget, we build on very broad strata of small and medium-sized businesses. A case in point is the hundreds of thousands of companies that in one way or another are buying advertising at Yandex. The success of their businesses and of ours too depends on how well they know our tools. So, we require educated customers, as ignorant clients might buy something that does not delver expectations, become upset and never come to us again. We use a lot of factors that are ...