FIFA, sports diplomacy and the Bout connection

... Much of that money comes from sources who have a stake in the outcome of the FIFA investigation; Qatar and their arch rival Saudi Arabia, the United States which has pivoted to a Cold War-style posturing and Russia, which western media sets up as the “bad actor” ... ... Meanwhile the organization’s reputation continues to be synonymous with corruption. That’s a tough challenge for sports diplomacy and sports marketers to overcome. The tectonic plates of geopolitics The impact of the FIFA private investigation....