BRICS and the Western-Centric Global Film Industry: Possibilities of the Digital Era

... success of Netflix streaming service clearly demonstrates. This situation offers the BRICS countries a chance to participate in the creation of a new, digital global film... ... arena in terms of economy and geopolitics, as the new economic powerhouses such as China have emerged and the globe has entered the era of the multipolar world order.... ... attention has been given to culture as a factor in international affairs. The concept of “soft power” developed by Joseph Nye has become particularly influential and is often...