The RIAC’s Summer School is due to open on 2 June 2013 in St. Petersburg. As has become a tradition, each year the school is sponsored by one of Russia’s leading universities from among RIAC corporate members. This year the baton is picked up by the St. Petersburg State University.
The RIAC’s Summer School is due to open on 2 June 2013 in St. Petersburg.
As has become a tradition, each year the school is sponsored by one of Russia’s leading universities from among RIAC corporate members.
This year the baton is picked up by the St. Petersburg State University.
The topic of the summer school this year is “Interactive Resources for Public and Corporate Diplomacy”. The purpose of the school is to teach hands-on skills of using the world-wide web for a broad range of objectives in public and corporate diplomacy: from international networking to promotion in foreign markets.
The school’s curriculum stems from two global trends:
- In today’s world, efficient diplomacy could hardly be restricted to government authorities alone, as it involves a broad range of contributors - from universities to NGOs, together with businesses that pursue their specific commercial interests abroad.
- Public and corporate diplomacy has been relying increasingly on the opportunities made available through the WWW. Online diplomacy today is gaining on significance as part of the foreign policy process.
The school will offer a series of training sessions, master classes and workshops, focusing on the following issues:
- What is online diplomacy? What is diplomacy capable and incapable of doing in the Internet?
- Ways to create a competitive web-site appealing to a global audience.
- What should business, universities, NGO and government authorities do for efficient internet-based promotion?
- What are particular features of written communications in the Internet?
- How to draft a brief text and present it effectively in social media?
The practical outcome of this summer school will be a project developed by each of the students, complete with proposals to improve web-resources of their individual institutions.
A ‘Global Internet for Russian Business’ training module has been developed by RIAC staff specifically for the purposes of this year’s summer school, which will be the first to test this product.
