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RIAC Program Director Ivan Timofeev is absolutely sure that universities may apply methods of exporting companies to go global. Export of educational and research services requires intense engagement of foreign target audiences. This is what is widely used in business where the Internet becomes a key tool to promote companies’ interests in the global market. Universities may and should take over the business approaches, especially if they aspire to high international ratings.

RIAC Program Director Ivan Timofeev is absolutely sure that universities may apply methods of exporting companies to go global. Export of educational and research services requires intense engagement of foreign target audiences. This is what is widely used in business where the Internet becomes a key tool to promote companies’ interests in the global market. Universities may and should take over the business approaches, especially if they aspire to high international ratings.

On October 17, RIAC conducted its first experiment for business-to-university practice transfer by holding a training at Russian State University for the Humanities, a RIAC corporate member, for its staff in charge of the website and interaction with foreign partners.

The event was part of the RIAC's A+ Standard program aimed to examine the best practices for company promotion in the foreign Internet. It serves as a basis for analytical and educational products, mainly used by RIAC corporate members.

"We do understand that universities are quite special in view of engaging foreign audiences, so business practices should invariably account for specifics of educational and research products. The same can be applied to business, since each sector may boast its own inimitable ways for Internet-based promotion of retail services, oil, rockets or tractors. There are lots of nuances within the commerce. We are used to variety, which helps us work with the universities," said Dr. Timofeev.

Opened by University Pro-Rector Vera Zabotkina, the five-hour-long session covered the specifics of foreign target audiences, the best and the worst website practices for the global Internet, and interactive analysis of several cases of company and university websites.

RIAC plans to continue cooperation with its other corporate members within the A+ Standard program.

A+Standard: Business Practices for University Use

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