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Modesty is Gold, Audacity is Silver in Russian Business –A turbulent story of BP in Russia

... change and innovation in Russia. Next, these market strategies should be combined with nonmarket perspectives. Here I present a brief analysis of Barron’s 4Is.[10] Barron’s 4Is are proposed to analyze four most important elements of nonmarket strategy, namely, Issues (threats to or opportunities for profit), Institutions (ultimate decision-makers and their procedures), Interests (goals, hopes, fears of other actors), and Information (what it takes to make decision). As we have come ...